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Fractional CMO for growing restaurant brands.

He builds scalable, measurable guest marketing systems optimized for retention. Brands hire him because they want to go faster.

He's CMO of The Salad House, co-founder and CMO of Handcraft Burgers & Brew in Bryant Park, and fractional CMO to emerging and multi-unit restaurant brands. He's worked with PLNT Burger, Roggenart, Primanti Bros, Pita Pit, Duck Donuts, Curry Up Now, 5 Napkin Burger, Zalat Pizza, The Kati Roll Company, Crazy Pita, and more. Before restaurants, he was a tech CMO, overseeing partner and hospitality marketing at Yext through its IPO, then helping grow SinglePlatform through its $50M sale to TripAdvisor.

Rev Ciancio holding a stack of burgers
Temporary PLNT Burger logo placeholderTemporary Roggenart logo placeholderTemporary Primanti Bros logo placeholderTemporary Pita Pit logo placeholderTemporary Duck Donuts logo placeholderTemporary Curry Up Now logo placeholder

Proof of Impact

Selected milestones from growing brands and technology platforms.

Yext IPO & SinglePlatform

Oversaw partner and hospitality marketing at Yext through its IPO. Previously helped grow SinglePlatform through its $50M sale to TripAdvisor.

Operator Experience

Co-founder and CMO of Handcraft Burgers & Brew in Bryant Park. Current restaurant ownership provides firsthand operating perspective.

Portfolio Framework

CMO Case Studies

Future case studies will document the challenge, Rev's role, the strategy, the work delivered, and approved results. No outcome will be published before the supporting evidence is reviewed and approved.

He also works the other side of the table, helping hospitality tech companies build go-to-market strategy and sell into restaurants.

He teaches the industry. He writes and hosts Restaurants Grow, a newsletter and podcast for hospitality marketers and operators, and is the keynote speaker and content director for the Restaurant Marketing Workshop. He also speaks at the National Restaurant Association Show, Fast Casual Executive Summit, QSR Evolution Conference, and QSR Summit.

Rev Ciancio holding a stack of burgers
Rev Ciancio holding a stack of burgers

Who Rev Helps

Rev is a fractional CMO for growing restaurant brands.

  • growing restaurant brands
  • emerging and multi-unit restaurant brands
  • hospitality tech companies
  • hospitality marketers and operators

What Rev Does

What he's good at:

Local Search Optimization

Improve how restaurant locations appear in local search so nearby guests can find the right information and take action.

Reputation and Sentiment Management

Turn guest feedback into a clearer view of brand sentiment, then use it to guide reputation strategy.

Paid Media

Plan and manage campaigns around the audiences, markets, and goals that matter to the brand.

Social and Content

Build a practical content system that keeps the brand useful, recognizable, and active across its channels.

Brand Development and Storytelling

Clarify what the brand stands for and turn that positioning into stories guests can understand and remember.

Guest Data and Loyalty

Use first-party guest data to shape retention and loyalty programs around frequency, lifetime value, and advocacy.

First-Party Ordering and Delivery

Connect first-party ordering and delivery to the wider guest marketing program and retention strategy.

MarTech and Reporting Stack

Align marketing technology and reporting around measurable programs and clearer decisions.

AI Woven Through All of It

Apply AI across the marketing workflow where it can improve speed, consistency, and decision-making.

Restaurant marketing inquiry

Work With Rev

Tell Rev where the brand is today, where you want it to go, and what is getting in the way.

Fields marked are required. Rev will use these details only to respond to your inquiry.

Prefer email? Write to therev@yeahmanagement.com.

You'll never have to wonder what to do next with your marketing.

Rev will always have the answer, and he'll help you go at least 3x faster.